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Podcast #12

What is my statement

Guest: Beata Burchard

Discover the behind-the-scenes of the dynamic growth of men's hairdressing in Poland and learn how to build an authentic personal brand in the industry. Beata Burchard from Statement Polska reveals how to effectively use TikTok and Instagram to promote a salon and how to build an engaged community. See the benefits of staying open to new challenges and thinking outside the box.

Thumbnail for episode 12: What is my statement

In this episode

  • Differences between women's and men's hairdressing
  • Building authenticity and your own image
  • TikTok and Instagram strategy
  • The history and community around Barber Knight
  • Growing a product portfolio and collaborations
My statement is being myself, being authentic and real, because that always holds up.
Beata Burchard

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